Don’t Mark Down Your Wobbly Nonprofit: Stop Chasing MoneyPosted: September 17, 2013
When chasing money becomes the primary focus of your wobbly nonprofit, you discount the value of the organization. You can also dilute-sometimes even unintentionally-other critical efforts. Throwing more money at problems without addressing the underlying issue(s) can be harmful too. At its very worse, chasing money can create a lack of confidence on the part of potential contributors and be viewed as toxic to long-term success.
Instead, simply focus on getting better.
That can help you to generate positive momentum toward your mission and vision. Yes, money is clearly important, yet sharper focus can help you to attract it. Your small nonprofit will not become instantly successful solely by finding more money; however, it can more easily attract money by being successful. Bring that kind of eye-opening success to what you do.